JESSEE FISH

STAY WILDE

OMNI-CHANNEL BRAND AWARENESS CAMPAIGN On the heels of a holistic brand refresh, intimates brand Harper Wilde launched an omni-channel awareness campaign that championed their new tagline — Radical comfort for all — and answered the question: What does a radically comfortable world look like? 
DELIVERABLES

Creative direction
Commercial TV spot
Photography
OOH design
Print design
Title design
Social content
Web assets
Direct mail


RADICAL COMFORT

The campaign was built around a video spot I wrote with my genius copywriting partner, Leona Frey, inspired by real and ridiculous mid-century etiquette guides for women.

We turned those rules on their head to develop a campaign that cut to the core of who Harper Wilde really was as a brand. 













PAID SOCIAL
















DIRECT MAIL







WHEATPASTE CAMPAIGN



CREDITS

DIRECTED BY Tusk @tusk_creative
WRITING & CREATIVE DIRECTION Jessee Fish and Leona Frey
EP Tusk and Cookie Walukas
PRODUCER Cookie Walukas
PROJECT MANAGER Kelly Perry
PRODUCTION SUPERVISOR Fia Oruene @livinglifefeelingfree
PRODUCTION COMPANY Tusk @tusk_creative


STILLS PHOTOGRAPHER Lauren Naylor @lnaynay
DP Joanna Thanh Há Nguyen @jtngu
MOVEMENT COACH Monika Smith @monikafelicesmith
PD Helen Morales @imbeingsocial
WARDROBE Jardine Hammond @jardizzled
PRODUCT FIT EXPERT Kelly Perry
KEY HMUA Elle Reed @allinmakeup
EDIT Christa Phillipeaux and Tusk
COLOR Matt Osborne @matt_osborne_color
MUSIC, SOUND & MIX Miles Cole
TITLE DESIGN BY Jessee Fish

TALENT
Kim Selby, Tiana Bes, Jacqui Bowe, Eliza Mozer, Don Wilburn, Sage Chavis, Emma Peet, Amber Stramm, and Ruby the Dog
 1ST AD Benjamin Del Guercio @benmakesmovies
2ND AD Lizzy Walker @lazzybearwalker
PHOTO AD Maxwell Dean @macsdeen
CASTING Destiny Deshawn @liketheword
STEADICAM William Christensen
1ST AC Pancho Ortiz @pancho_ortiz
2ND AC @furiosuh
DIT Emilio Mejia @emiliomejiajr
KEY GRIP @charles.t.80
BBG Paul Kane @paulkaneimage
GRIP Steven Miller, Roneal Galant, Matt Sees
ART DIRECTOR Nick Kerr
SET DRESSER @alexsantospirito, Drew Wall
ART ASSISTANT Ben Healey
CAKE CHEF Eliza Mozer @elizamozer
 WARDROBE ASSIST Kaylyn Jade Nagelin-Study and Antonio Soto @the_stylestudy @tonyso84
MAKEUP ASSIST Stephanie Riley @stephhausofbeauty
HAIR Nawel Abdelaziz @withlovenawel
HAIR ASSIST Berenz @byberenz
PHOTO ASSIST Matteo Dalla Chiesa @matteo_dc
PHOTO DIGITECH Dominic Escalante @escalantephoto
VFX Mauricio Neira Herrera @penwin.cl
VO Adam Behr
PAs @kippy_kap @maxshepardson @jacob__harding AJ Washington Koda Porembski
DOG WRANGLER Fiona Doherty @humbarto
PHOTO PA Phillip Navarez
MOTOR HOME DRIVER Dan Lemmond
MEDIC Amy Larsen
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