JESSEE FISH

SAMA TEA

BY JAY AND RADHI SHETTY Sama isn't just tea — it's a celebration of Ayurvedic ritual from the brains and heart of power couple Jay and Radhi Shetty. The team approached us with dreams for a campaign that radiated with the same warmth and charisma that Jay and Radhi bring to the table. They were after content that could play across web, social, and paid media — evergreen assets that would reflect the whimsy of the packaging design and the spirited nature of Sama as a brand.

Our team cooked up a vibrant, versatile collection of stills and GIFs, with creative ranging from rich product tableaus and candid lifestyle shots to lighthearted, organic portraits of Jay and Radhi in their element. DELIVERABLES

Creative direction
Photography
GIF assets
PDP assets



























CREDITS
CREATIVE DIRECTOR Jessee Fish
PHOTOGRAPHER Jack Strutz
PHOTO ASSIST Daniel Brittain & Nivi Shaham
DIGI TECH Ruby Jun
SET + PROPS Audrey Taylor
PROP ASSIST Bianca Fish & Naomi Mansfield
HAIR & MAKEUP Bryan Mendez
WARDROBE Hema Persad
WARDROBE ASSIST Morgan Modica
PRODUCER Carlin Rode
TALENT Jay & Radhi Shetty
HAND MODEL Jessica Blum
RETOUCH Zach Vitale

SAMA WEBSITE Esbee Sohn at LR Creative
BRAND & PACKAGING Bex Brands
ILLUSTRATIONS Quentin Monge





SUMMER WATER
HONEY MAMA’S

© Jessee Fish
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