JESSEE FISH

NOT THESE OVARIES

OVARIAN CANCER NON-PROFIT
Not These Ovaries is an ovarian cancer nonprofit working to quickly fund research so more people can get the treatment they need to survive and thrive. I was brought on to develop their brand identity and website, a unique challenge in the non-profit space where the messaging and creative often feels pandering, clinical, and repetitive — especially when targeting women.

We were able to lay the foundations for a non-profit with big heart and bold, unapologetic creative that communicated urgency, transparency, and accessibility.
DELIVERABLES 

Brand identity
Web design
Out-of-home
E-comm
Merch & apparel




NOT THIS NON-PROFIT 
The logo is no-nonsense and matter-of-fact, designed to deliver messaging with candor, urgency, and empathy. It features an illustration of the reproductive system paired with a typeface that has just enough personality to set it apart from the stereotypical snoozefest of non-profit branding. 

BRAND IDENTITY SYSTEM






PASSING ON PINKWASHING 
We aimed for a color story that feels unconventional and energetic, deliberately avoiding the trite, cloying pinks that plague women’s health spaces. We landed on a vibrant, dynamic spread of colors that pairs seamlessly with the type treatments and photo art direction and felt accessible across demographics. 

Photography steers clear of manufactured, overly dramatic, or vague imagery and emphasizes diversity — of age, race, and lifestyle. Ovarian cancer can impact anyone, and it was critical that we build a brand that could connect with survivor communities, new audiences, and potential donors all at once. 












AGENCY
GOGO Brand Studio

COPYWRITER
Lauren Makofsky

PHOTOS
Jenna Smith
Courtesy of The Centre for Aging Better





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HAPRER WILDE: VALENTINES

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