JESSEE FISH

FOHM

PERSONAL CARE STARTUP To accompany a rebrand and fresh website, Fohm asked me to direct a photo and content campaign that would position them as a sustainable, innovative alternative to the ubiquitous flushable wipe. They were looking for updated, elevated visuals that spoke to the tried-and-true simplicty of their product and the heart of their brand story — imagery that stood apart from the bland minimalism plaguing the personal care startup space. 

We built a custom-tiled bathroom set from scratch, hunted all over LA for a peachy-pink toilet (harder to find than you might think), and delivered a dynamic, engaging library of still and motion assets Fohm could use for years across social, paid media, web, and print.  DELIVERABLES 

Photography & GIF assets
Set design
PDP assets
Social & e-comm






















CREDITS
CREATIVE DIRECTOR Jessee Fish
PHOTOGRAPHER Jack Strutz
PHOTO ASSISTANT Basil Vargas
SET DESIGN + PROP STYLING Casha Doemland
PROP ASSIST Danielle Armstrong
HAIR & MAKEUP Jessee Fish
WARDROBE Jessee Fish
TALENT Bianca Fish, Ryan Kirby
FOHM FOUNDERS Jerry & Alissa Staub





LOST POET
GAVEL

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