JESSEE FISH

CHILDREN’S MUSEUM OF HOUSTON

LITERACY AWARENESS CAMPAIGN
I concepted and directed a photoshoot for the Children's Museum of Houston to support their literacy program Read Strong All Year Long. With the intent of seizing the interest of both parents and children, we created elaborate laydowns highlighting iconic meals from five famous children's books — Alice in Wonderland, Goldilocks & the Three Bears, The Very Hungry Caterpillar, The Lion, The Witch, & the Wardrobe, and Green Eggs & Ham. 

We rolled these images out on social channels, asking followers to guess what story the images represented, reminding them they could harness the magic of reading by becoming involved with the Museum’s literacy program.CREDITS

CREATIVE DIRECTION Jessee Fish

PHOTOGRAPHER 
Jack Strutz

SET + PROP STYLING Aneta Florczyk

AGENCY 
Razorfish



THE VERY HUNGRY CATERPILLAR
by Eric Carle
“On Saturday he ate through one piece of chocolate cake, one ice-cream cone, one pickle, one slice of Swiss cheese, one slice of salami, one lollipop, one piece of cherry pie, one sausage, one cupcake and one slice of watermelon. That night he had a stomach ache!

The next day was Sunday again the caterpillar ate through one nice green leaf and after that he felt much better. Now he wasn't hungry anymore.”






GOLDILOCKS & THE THREE BEARS
by Robert Southey
“Goldilocks opened the door and went in; and well pleased was she when she saw the porridge on the table. If she had been a well-brought-up little girl she would have waited till the Bears came home, and then, perhaps, they would have asked her to breakfast; for they were good Bears — a little rough or so, as the manner of Bears is, but for all that very good-natured and hospitable. But she was an impudent, rude little girl, and so she set about helping herself.

First she tasted the porridge of the Great Big Bear, and that was too hot for her. Next she tasted the porridge of the Middle-sized Bear, but that was too cold for her. And then she went to the porridge of the Little Wee Bear, and tasted it, and that was neither too hot nor too cold, but just right, and she liked it so well that she ate it all up, every bit!”




THE LION, THE WITCH, & THE WARDROBE
by C.S. Lewis The Queen took from somewhere among her wrappings a very small bottle which looked as if it were made of copper. Then, holding out her arm, she let one drop fall from it on to the snow beside the sledge. Edmund saw the drop for a second in mid-air, shining like a diamond. But the moment it touched the snow there was a hissing sound and there stood a jewelled cup full of something that steamed. The Dwarf immediately took this and handed it to Edmund with a bow and a smile; not a very nice smile. Edmund felt much better as he began to sip the hot drink. It was something he had never tasted before, very sweet and foamy and creamy, and it warmed him right down to his toes.

"It is dull, Son of Adam, to drink without eating," said the Queen presently. "What would you like best to eat?"

"Turkish Delight, please, your Majesty," said Edmund.

The Queen let another drop fall from her bottle on to the snow, and instantly there appeared a round box, tied with green silk ribbon, which, when opened, turned out to contain several pounds of the best Turkish Delight. Each piece was sweet and light to the very centre and Edmund had never tasted anything more delicious.




GREEN EGGS & HAM
by Dr. Seuss
“I could not, would not, on a boat. I will not, will not, with a goat.
I will not eat them in the rain. Not in the dark! Not in a tree! Not in a car — you let me be!
I do not like them in a box. I do not like them with a fox.
I will not eat them in a house. I do not like them with a mouse.
I do not like them here or there. I do not like them anywhere!
I do not like green eggs and ham! I do not like them, Sam-I-Am!”


ALICE IN WONDERLAND
by Lewis Carroll
There was a table set out under a tree, and the March Hare and the Hatter were having tea at it: a Dormouse was sitting between them, fast asleep. The table was a large one, but the three were all crowded together at one corner of it: “No room! No room!” they cried out when they saw Alice coming. “There’s plenty of room!” said Alice indignantly, and she sat down in a large arm-chair at one end of the table.
“Have some wine,” the March Hare said in an encouraging tone.
Alice looked all round the table, but there was nothing on it but tea. “I don’t see any wine,” she remarked.
“There isn’t any,” said the March Hare.
“Then it wasn’t very civil of you to offer it,” said Alice angrily.
“It wasn’t very civil of you to sit down without being invited,” said the March Hare.
“I didn’t know it was your table,” said Alice; “it’s laid for a great many more than three.”






HARPER WILDE: VALENTINES
CHAMBERLAIN COFFEE

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